RUCHI New York is a luxury fine jewelry house that specializes in creating unique and versatile pieces that are exquisitely handmade and have an heirloom quality. Its aesthetic is defined by colorful gemstones and diamonds set in artistic designs that are as diverse as its clientele.

At the heart and helm of the house is our founder and creative director Ruchi Kotahwala, an inherent creative force fueled by her love of travel and nature. Her family’s historic gem business gave Ruchi access to some of the world’s most remarkable and exotic stones, which became the foundation for RUCHI New York, launched in 2018.

RUCHI New York specializes in luxury fine jewelry crafted from 18k gold and natural colored gemstones and diamonds. Our collections span statement necklaces, couture earrings, bespoke engagement rings, wedding bands, and one-of-a-kind high jewelry pieces showcasing rare and exotic gemstones such as Paraiba tourmalines and Colombian emeralds.

RUCHI New York offers an exclusive bespoke service, inviting clients to her New York showroom to collaborate on a custom, handcrafted jewelry piece.

The journey begins with hand-selecting exceptional gemstones—such as rare Colombian emeralds, Burmese rubies, and Ceylon or Kashmir sapphires. From there, Ruchi translates your vision into detailed sketches which, once approved, are brought to life by master artisans. Every bespoke piece is crafted with meticulous precision, reflecting heritage, artistry, and your personal story.

The result: a truly one-of-a-kind creation, made exclusively for you.

Our current lineup of curated fine jewelry collections includes: the vibrant multi-colored sapphire Color Crush collection; rose-cut diamond Enchanted Evening; our exclusive kite-shaped diamond Kite collection; the sliced-diamond Organic Beauty line; Sable Noir, crafted in 18K gold with a matte black finish; the ombré blue sapphire Sapphire Symphony; the garden-inspired Secret Garden collection; our signature edit in Signature Jewels; timeless 18K yellow gold in Solstice; and the versatile Colombian emerald and white diamond Verde Lumière collection.

Every Ruchi design is a journey that begins with the finest gemstones and diamonds, personally selected by Ruchi herself. Drawing on five generations of expertise in gemstone mining and cutting, she sources only the most exceptional stones from the world’s premier mines and dealers—rubies and sapphires from Africa, Thailand, and Burma, emeralds from Colombia and Zambia, and mesmerizing opals from Australia and Ethiopia.

Yes, at RUCHI New York, we specialize in reimagining and redesigning your existing jewelry—transforming heirlooms into contemporary pieces while preserving their sentimental value. We can also incorporate stones from your collection into entirely new, custom-designed creations based on your vision.

To learn more, contact us at concierge@ruchinewyork.com.

Yes, we offer personalized shopping experiences at our Manhattan showroom by appointment only. To schedule your visit, please call us at +1 (646) 659-4678 or email your preferred availability to concierge@ruchinewyork.com. We’ll be happy to arrange your private appointment.

Yes, if you're in the New York City area and prefer to pick up your RUCHI New York online order in person, simply select the Pick Up In Store option at checkout. You may also contact us immediately after placing your order to arrange your pickup date and time.

Call us at +1 (646) 659-4678 or email concierge@ruchinewyork.com with your order details to coordinate.

The RUCHI New York showroom is located on 46th Street, just off Fifth Avenue—steps away from Manhattan’s Diamond District on 47th Street, in the heart of New York City.

Parking options near our studio include Metropolis at 38 W 46th St, Meyers Parking (MP Times Square Garage), and Edison ParkFast.

Our showroom is easily accessible by public transportation. Nearby subway lines include:

• B, D, F, M trains at 47–50 Sts Rockefeller Center
• N, R, W trains at 49 St Station
• 4, 5, 6 trains at Grand Central–42 St Station

We offer complimentary appraisal services for all RUCHI New York purchases for insurance purposes.

For non-RUCHI New York jewelry, professional appraisal and gemstone verification are available by appointment with our certified gemologists for an additional fee.

Each RUCHI New York piece includes a certificate of authenticity, verifying the use of natural diamonds and gemstones set in 18K gold. Our craftsmanship is backed by five generations of expertise in gemstone cutting and fine jewelry making.

To learn more or schedule an appointment, please call +1 (212) 616-7664 or email concierge@ruchinewyork.com.